Building lasting equity for our clients.
ALE LLC is a registered investment adviser based in the San Francisco Bay Area, providing discretionary portfolio management and wealth guidance within a disciplined balance-sheet framework.
ABOUT
A Balance Sheet Philosophy.
ALE LLC is a registered investment adviser based in the San Francisco Bay Area, providing discretionary portfolio management and wealth guidance within a disciplined balance-sheet framework.
Founded in 2015 by Sammy Sung, who began his career as a licensed securities trader while studying Economics at the University of California, Berkeley, and who brings more than 25 years of experience in the financial industry, the firm provides discretionary portfolio management and comprehensive wealth guidance to individuals and families.
The name ALE reflects the three fundamental components of a balance sheet—Assets, Liabilities, and Equity—which form the foundation of our investment philosophy. We believe that long-term financial strength is achieved through disciplined management of assets, careful oversight of liabilities, and a consistent focus on building durable equity over time.
In addition to portfolio management, we coordinate with clients’ independent tax advisors and estate-planning attorneys to support an integrated approach to wealth management. Our objective is to help clients pursue retirement security, preserve family wealth across generations, and align their financial resources with long-term personal and philanthropic goals.
METHODOLOGY
Private Client Services.
Comprehensive Planning
We begin every private-client engagement by immersing ourselves in each client’s core beliefs and long-term aspirations. From there, we build a comprehensive financial plan that serves as the foundation for our proprietary cash-flow analysis—rather than relying solely on risk-tolerance questionnaires—to ensure recommendations align with a client’s true capacity to withstand unforeseen disruptions. Nonprofits receive the same level of rigor, with plans that strictly follow their investment-policy statements.
Portfolio Construction
Once the plan is in place, we set an asset-allocation model and construct a securities portfolio—typically a mix of stocks, ETFs, and fixed-income instruments. Clients may also opt into our covered-call writing program, hold part of their cash in foreign currencies, or pursue socially responsible portfolios. These choices are all included in our standard fee, and we guide clients through each option’s benefits and risks.
Fixed-Income Allocation
Our fixed-income sleeves—comprised of government and corporate bonds—are managed to control interest-rate and credit risk. Clients seeking rental income alongside bond yields can work directly with Sammy Sung (licensed in California and New York, with 20+ years of income-property experience). These real-estate services are provided by Mr. Sung in his individual capacity; ALE LLC itself does not solicit or offer real-estate transactions.
Note: Fixed-income sleeves are managed to control market risks. Real estate services provided by our principal are in an individual capacity; ALE LLC does not solicit or offer real estate transactions.
PRINCIPAL
Sammy Sung
Principal & Investment Adviser
Sammy Sung is a seasoned financial-services professional with more than 25 years of experience at firms such as Wells Fargo Advisors and UBS Financial Services. Born in Taiwan and a Bay Area resident for over 30 years. He began his career in corporate finance with assignments in Mainland China, Hong Kong, and Taiwan, and has since leveraged those market insights to serve a diverse client base.
In 2015, Sammy founded ALE LLC to partner with clients in achieving their long-term financial goals. By removing emotion from the investment process, he instills confidence and clarity at every stage of planning. He specializes in designing company retirement plans for business owners and crafting strategic, multigenerational wealth plans for individuals and families.
Fluent in Chinese and with more than a decade of on-the-ground experience in Asia, Sammy collaborates with attorneys and CPAs to implement tailored strategies for both U.S. and international clients seeking to diversify their portfolios. As ALE LLC’s Chief Compliance Officer, he ensures the highest standards of integrity and regulatory adherence.
education
Vanderbilt University
MBA, Finance and Accounting
UC Berkeley
BA, Economics
Experience
2015 – Present
Principal, ALE LLC
2008 – 2012
Vice President, Wells Fargo Advisors
2003 – 2008
Financial Advisor, UBS Financial Services
Credentials
New York Real Estate Agent (since 2014)
California Real Estate Agent (since 2013)
FINRA Series 24 – General Securities Principal (since 2013)
FINRA Series 9 and 10 – General Securities Sales Supervisor (since 2013)
Insurance Producer – Life, Long-term Care, Disability (since 2004)
FINRA Series 66 – Uniform Combined Agent State Law (since 2003)
FINRA Series 7 – General Securities Representative (since 2003)
FINRA Series 63 – Uniform Securities Agent State Law (since 1993)
CONTACT
Begin the Conversation.
If you have any questions about our firm or wish to get in touch, please use the mailing or e-mail address below. We appreciate your interest.
Office Address
3478 Buskirk Avenue, Suite 1000
Pleasant Hill, California 94523